Pay per click advertising consists of ads (when you do a Google
search, they show up on the right hand side of the page) that are
written by advertisers to be triggered when certain keywords or
phrases are searched on. Each time a person clicks on the ad, they
are sent to the advertiser’s website, and the advertiser is charged
for that “click”.
Pay per click advertising can be a VERY profitable way to increase
sales and leads (if done correctly).
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It’s fast – you can have a
campaign up and running in less than 30 minutes. Getting your
site into the search engine listings can
take weeks or even many months depending on the competition
level. |
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If you understand how to manage a pay per click
campaign, you can have immediate feedback and metrics
to determine
the return on your investment. You can see exactly how much
money you’re spending, what your potential customers are doing
online, and what sales you’ve made. If you think about
advertising in the Yellow pages, it’s the exact opposite…with
the Yellow
pages, you never even know if anyone sees your ad! |
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It can tell you what the money terms are!
How do you even know what search terms you want to optimize your
site for?
You can test them quickly and easily with a pay per click
campaign, and then apply that knowledge to your
search engine optimization efforts. |
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Pay per click advertising needs to be a part of every business
owners’ Internet advertising campaign. Unfortunately, managing even
a small pay per click campaign can be complex and require very
specialized knowledge and experience. There are several problems
that the novice advertiser runs into.
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Google’s rules and tips and tricks to
work within them – Google doesn’t make it easy to
advertise. There are lots of
unwritten rules for how Google likes campaigns to be set up
and run. These rules have a direct impact on how much you’ll
pay for
the advertising. If not respected and understood, many
campaigns are doomed to be unprofitable. These rules include: |
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Keyword grouping |
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Quality score |
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Ad relevancy |
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Click through rate
management |
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Bid pricing |
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And many more… |
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Keyword research – I guarantee that if
you’re already using adwords, you’re leaving out important
keywords in your campaign.
If you have 10-30 keywords currently, you should most likely
be bidding on 1,000-3,000. It’s that big of a difference when
you
have access to the right tools and strategies. |
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Ad testing – If you’re not split testing
(comparing a control to a candidate, or a different ad to see
which is better), you’re most
likely getting only ½ the visitors to your site than you
should be. |
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Conversion tracking – Most
business owners don’t know how to track whether a dollar spent
on advertising generated any
sales. Obviously, without this information, you’re flying
blind. |
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Tools – There are several very important
tools in the market to help create and manage pay per click
campaigns. The problem is
that they are expensive, and don’t make financial sense for
one business owner managing one campaign. |
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Only sending visitors to the home page –
There are probably many different types of potential customers
for your products
and services. Sending them all to a generic home page isn’t
nearly as effective as sending them to a targeted page that
tells them
exactly how you can solve their particular problem. |
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Our services our designed to help you manage your pay per click
campaign. Check out or strategy on
how to dominate your market to see what we can do to use pay per
click advertising to boost your profits today! |
